virtual edition

#SCYW20

ABOUT US

SoCal Yearbooks is a comprehensive journalism workshop covering designing with both InDesign and Online Design, copywriting, business and marketing, staff organization and motivation, leadership, digital photography and photojournalism, Photoshop, yearbook trends, and much more.

Meet your teachers

Gain key knowledge and tips from industry leaders about current trends and emerging technologies, take away useful insights to apply to your yearbook.

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Editorial Leadership

The best way to approach Susan Massy in the morning is with coffee… a non-fat vanilla latté to be exact. That’d be a venté. Massy has been drinking lattés and advising publications at Shawnee Mission Northwest High School in suburban Kansas City for a while… a long while. The yearbook she advises, The Lair, has received 19 Pacemakers and was inducted into the NSPA Hall of Fame. The book, and the students who produce it, have won a bunch of other awards and Massy has received recognition as a yearbook adviser. She was the 1999 JEA National Yearbook Adviser of the Year and the state journalism teacher before that. . She also advises both the newspaper and its online presence and teaches photojournalism. By the way, a blueberry scone would be good with that latté.

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Mike Taylor, CJE

Mike Taylor sees things differently, and as a journalism specialist for Walsworth, he uses that creative edge to help yearbooks staffs across the country put together the yearbook they dream about. Mike was an adviser for 13 years at Lecanto High School in Lecanto, Fla., where his publications staffs won numerous state and national awards. He has been awarded the JEA Medal of Merit, CSPA Gold Key and Florida Scholastic Press Association Gold Medallion.

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Sonya Singh

Is a freelance writer, editor and photographer whose work has appeared in Los Angeles magazine, NME and Nylon, among others, specializing in culture and music. She has photographed artists from dusky clubs to stadium stages, traveled alongside bands, helped tell stories from inside maximum-security prison and interviewed hundreds of people from U.S. ambassadors to Slash. She is the music editor for Rogue magazine, and her piece on“Parks & Recreation” star Aubrey Plaza was featured on the magazine's summer 2017 cover. A graduate of Pepperdine University, Singh also advises student media in Southern California. Previously, she worked as an editorial assistant in London and interned television development at BBC Worldwide in Los Angeles.

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C. Dow Tate

Is a winner of multiple Pacemaker and Gold Crown awards. He is one of the most influential people in the Texas’ 75-year scholastic journalism history. He has taught three National High School Journalists of the Year and has had two Pulitzer Prize winning students.

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Cece Boehme

Is an English teacher who moonlights as yearbook advisor at West Hills High School in San Diego.  She specializes in taking total rookies (mostly freshmen) and getting them comfortable with the basics of writing, photography, and design quickly so they can capture the year.  She's a proud nerd, with dogs named after Harry Potter characters and a lovely betta fish named Anafin Waterswimmer, and would love to talk about punny headlines with anyone who is interested.  As a Google Ninja, she infuses technology into all aspects of yearbook, and she loves developing systems for keeping things organized.  Her guiding principles include “plan the work; work the plan” and “write for now and for ten years from now.”  Cece is in her 26th year of teaching English but loved adding yearbook to her schedule in 2013 because it renewed her connection to the school, allowing her to experience so much more than she saw from just her classroom; she relishes seeing her yerds do the same.

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Jason Davis

Bio coming soon.

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Christy Porcelli

Advises the Panther yearbook, Pep O' Plant newspaper, PHSNews.com and Paw Print literary magazine at H.B. Plant H.S. in Tampa, Florida. The Panther yearbook earned multiple CSPA Crowns, an NSPA Pacemaker and was a Design of the Year Finalist.

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Jessica Young, MJE

Advises The Torch yearbook and The Musket newspaper at Orange Glen H.S. in Escondido, California. She teaches a college-credit journalism class, yearbook, photography and graphic design. She has been teaching and advising for 12 years, but started her career in scholastic journalism on her middle school yearbook staff. She studied journalism at San Diego State University and received her Masters in Education from UC San Diego. She spends her time away from school running, playing volleyball, baking and teaching at high school workshops around the country. Check out her antics on instagram.


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Becky Lucas Tate, CJE

While advising both the newspaper and yearbook at Shawnee Mission North High School for the past 28 years, Tate has been named a Special Recognition Adviser in newspaper by the Dow Jones Newspaper Fund and in yearbook by the Journalism Education Association. She also received the Engel Award for the Outstanding Kansas Journalism Teacher of the Year in from the Kansas Associated Collegiate Press. Tate's staffs consistently earn All-American and Medalist ratings along with Crown and Pacemaker awards.

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Andrew Young, CJE

Is about to begin his seventh year advising The Round-Up yearbook at Woodland Junior High School in Fayetteville, Arkansas. He has been named a 2017 Rising Star by JEA, 2018 Arkansas Adviser of the Year and 2018 Fayetteville Public Schools Teacher of the Year. His staffs have been recognized in JEA MS/JH Media Contest, NSPA Picture of the Year and Design of the Year contests, Arkansas Scholastic Press Association awards, Walsworth Photo Contest and last year their yearbook was a CSPA Crown finalist. He currently serves as Secretary on the Arkansas Journalism Adviser's Association Executive Board and was selected to serve as a differentiation editor for the JEA Curriculum.

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Leland Mallett, CJE

Has been advising yearbooks and newspapers since 1999. He is the newspaper, yearbook and photo adviser at Legacy High School in Mansfield, Texas. Legacy’s publications have won Crowns, Pacemakers and Stars. Mallett serves as the Webmaster for the Texas Association of Journalism Educators (TAJE). Mallett won JEA’s Distinguished Yearbook Adviser award in 2018. In 2015 he won the Max Haddick Texas Adviser of the Year award from ILPC. He has also won the Edith Fox King Award, TAJE Trailblazer, Dow Jones Special Recognition Adviser and JEA's Yearbook Special Recognition. Leland loves the art of telling stories in any media. But really, he’s just going through life trying not to look like a moron.

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Don Leonard

Trains staffs and sales reps in multiple areas of yearbook related technology. A specialist in AR, InDesign, and video/audio production, his main purpose is to solve tech problems in creative ways.

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Kathy Beers

Finishing her 25th year in education, Kathy Beers teaches photojournalism, contemporary media, and advises The Creek Yearbook at Timber Creek High School in Fort Worth, Texas She guides her students in class and at workshops to push the boundaries in ideas and marketing. Her staff has won numerous awards, including CSPA Gold Medals, NSPA All American and Gold Circle Individual Awards. She adores her family, dogs, and yearbooks (in that order). She is a big believer in sharing skills and ideas with the rest of the yearbook family.

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Susan McNulty, CJE

Advises yearbook and newspaper at J.W. Mitchell H.S. in New Port Richey, Florida. A JEA Rising Star in 2017, she serves on the JEA Scholastic Press Rights Committee and brought industry certification and honors level classes to her county. Named FSPA and Pasco County TOY for 2019, she has presented at NSPA and FSPA conferences and her students have been recognized by FSPA, JEA, NSPA and CSPA with All-Florida, All-American, Silver Crowns and Pacemaker awards.

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Brit Taylor, CJE

Is a yearbook, newspaper and website adviser at Hagerty High School in Oviedo, Florida. He has advised yearbook for 27 years and newspaper for 23, and he has stuck with it for so long because he is drawn to the real-world application of high school journalism. Taylor appreciates the many lessons that publications teach. He is the president of the Florida Scholastic Press Association, and as a member of FSPA, JEA, NSPA and CSPA, Taylor has presented and critiqued for publications nationwide. His publications have won Pacemakers and Crowns, and if quarantine ever ends, his yearbook will be inducted into the NSPA Hall of Fame for 10 straight years of All-American ratings, a sign of both consistency and, unfortunately, approaching old age. When not yearbooking, Brit likes to hike in national parks with his wife, Maureen, and their three kids.

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Courtney Hanks, MJE

Advises the Odyssey yearbook and UHS press news team at University High School in Orange City, Florida. She is an advocate for student journalists and advisers alike in their work to grow their journalism knowledge. Since beginning as an adviser in 2014, she accomplished CSPA, NSPA and FSPA recognition and works to further journalism education through contributions to podcasts, magazines and online.

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Rick Brunson

Teaches news and sports reporting as an associate instructor of journalism at the University of Central Florida's Nicholson School of Communication and Media. He worked in the sports department of the Orlando Sentinel newspaper for 10 years (2008-2018). He has worked as a professional journalist for 35 years as a reporter and editor. He has taught sports writing and/or feature writing at Walsworth's Camp Orlando training camp for high school journalists every summer since 2009. In addition to teaching, Brunson is the newsroom writing coach for WFTV Channel 9, Orlando's ABC affiliate.

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Linda Runatz

Linda’s professional teaching career spans over 23 years and across secondary, middle and elementary levels. She holds a certification in Business, Computers, and Information Technology and currently teaches at New Brighton Area High School. Linda received her BS in Business Education from Grove City College, an MS in Business Education from Robert Morris University, and her Principal Certification from Point Park University. She has been a yearbook advisor for five years as well as sponsoring many extra-curricular activities throughout her career. Linda resides in Mars, PA and enjoys playing the piano, exercising and spending time with her three children.

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Tiffany Kopack, M.Ed, CJE, NBCT

Is the yearbook adviser at Colonial Forge High School in Northern Virginia. Her students' work has earned consistent Gold Medals with All-Colombian Honors, three silver crowns, NSPA All-American recognition, three Pacemaker finalists, and the top awards at the state level. In her 14-year career, she has judged for CSPA and NSPA and taught at workshops from NYC to LA, where she promotes interviewing over writing and matching story formats to their purpose.

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Sheila Moore

Advises newspaper, broadcast, and yearbook at a small school in central Illinois--situated in the middle of cornfields. Moore has taken a program that included a small yearbook and developed a competitive publications team that does exceedingly well in state competitions (student enrollment of 270). Her staff firmly believes while they may be small, they have big ideas and goals. Her yearbook program, Meridian Moments, was one of the first to win the national Level Up competition. Moore serves on the Illinois High School Association Journalism Advisory Committee and has worked with several All-State Journalists. She has a Master's in Educational Leadership from the University of Illinois--Springfield and is finishing a Master's in Journalism Mass Communication at Kent State University. She will celebrate 24 years of marriage this summer and is the proud mom of three children (ages 23, 19, and 7).   

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Tod Traughber

For the past fifteen years, Dr. Tod Traughber has worked in the publications industry in Central Arkansas. Currently serving as the Advisor to The Wildcat yearbook and the Director of the Harding Academy Photography Staff, Tod challenges his students to see life differently and capture those visions through a lens. Tod has been married to his college sweetheart for 27 years and has two teenage sons.

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Samantha Lasarow, CJE

Named one of JEA’s 2019 Rising Stars, Samantha Lasarow, CJE, advises the newspaper and the yearbook at El Camino Real Charter High School. NSPA awarded her 2019 yearbook staff with an All American rating for their book. Lasarow developed a love for the empowering effects of scholastic journalism through her experience working on publications at Stanford (Head Copy Editor of the Stanford Daily newspaper, Student Life Editor of the Stanford Quad yearbook, and Co-Editor-in-Chief of Stanford Service in Global Health research journal).

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Mitchell Franz

Is an independent photographer, video producer, and marketing strategist. His work includes a wide range of people, places, and things from Ross Perot to Istanbul, Turkey to medical implants in Memphis. You'll also find Franz working with Jensen Larson Photography of Florida on additional visual projects covering events like Super Bowl parties and the Masters Tournament for luxury brands. A former award-winning scholastic journalistic, Franz actively participated in scholastic journalism throughout high school garnering many top awards. He teaches photography workshops around the country for many scholastic associations including UIL ILPC, ATPI, NSPA, TAJE, Gloria Shields All-American Publications Workshop and more. You can reach Mitchell at mitchell@mitchellfranz.com.

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Kelly Tilson

A white sheet of paper holds so many opportunities. For some this is a scary proposition, however, for me it’s a fascination with the interaction of typography, photos and graphics as they relate to print and the web. My passion in life is design. With a background in Advertising & Graphic Design, it has been a pleasure bringing this knowledge to our REV Odyssey Yearbook staff as they learn about the digital world of graphic design, photography and team building. My second passion in life…cycling! Seeing the world from a new perspective and slowing down to enjoy it.

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Sabrina Schmitz, CJE

Is a Walsworth Yearbooks sales representative in Florida. With a degree in magazine journalism, she taught graphic design and journalism in addition to advising The Stampede yearbook staff and The Hoofbeat newspaper staff at J.W. Mitchell High School in New Port Richey, Fla. In her six years of advising, The Stampede yearbook was awarded two CSPA Silver Crowns, a Gold Crown, and a NSPA Pacemaker Award.

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Jim Jordan

Is a 35-year veteran yearbook adviser and former national Yearbook Adviser of the Year. Jordan retired after a distinguished 40-year career as a teacher at Del Campo High School in Fair Oaks, Calif., where he advised the yearbook for the past 35 years. Under Jordan’s guidance, Del Campo’s Decamhian yearbook and its staffers were annual national award winners. The book earned 19 NSPA Pacemakers and 13 CSPA Gold Crown awards under Jordan.

SoCal Yearbooks  Track

  • Starting the Year - Martin Albornoz  GO TO RECORDED SESSION →
  • New advisers, this is the class for you to learn all the ins and outs to working with Walsworth.

  • Staff Bonding - Elana Sacino  GO TO RECORDED SESSION →
  • From a Distance learn about techniques for staff bonding via Zoom.

  • Detail Management - Kelly from REV with Monica Loera  GO TO RECORDED SESSION →

  • Can I Print This in My Yearbook? - Michelle DiSimone  GO TO RECORDED SESSION →
  • Ever ask that exact question? This is the class for you. Learn what you need to know about copyright and what you can print in your yearbook.

  • The Art of Storytelling - Sonya with Monica Loera  GO TO RECORDED SESSION →
  • Learn how a published journalist crafts her articles to focus not just on the facts, but the story! In addition, find out new story ideas for coverage during these trying times.

  • Marketing your yearbook in a digital world - Jenica Hallman and Aimee Parsons  GO TO RECORDED SESSION →
  • Don't Skip This Ad - Martin Albornoz  GO TO RECORDED SESSION →
  • Selling ads is an important piece of the yearbook process. Not sure where to start though? Learn the in and outs to bring in that extra income for your yearbook budget.

  • Template Modification - David Barnes  GO TO RECORDED SESSION →
  • Learn how to modify the templates available to fit your school’s needs. Bonus, learn about Grid Express and the benefits of modular design.

  • The Coolness Factor using InDesign - Nicole Gravlin  GO TO RECORDED SESSION →
  • Do you always wonder how schools create those cool things in InDesign? Learn advanced techniques in InDesign!

  • How to Manage Your Yearbook Budget - Danielle Sill  GO TO RECORDED SESSION →
  • Learn from a veteran rep the tips on using your yearbook budget to the fullest, without going into the red.

  • Taking OD to the Next Level - Jen Wilson  GO TO RECORDED SESSION →
  • Learn advanced Online Design techniques to take your book to the next level

  • Setting Up Your Masterbook - InDesign - Matt Holmes  GO TO RECORDED SESSION →
  • Find out tips and tricks on how to manage your masterbook throughout the year from an expert InDesign user.

  • Smart Phone, Smart Photography - Brooke Renna Pang, CJE  GO TO RECORDED SESSION →
  • Learn tips and tricks for taking and processing amazing photos with your phone. Android and Apple users both welcome.

  • Infographic Creation Made Easy - Monica/Carlos with Rancho Kids  GO TO RECORDED SESSION →
  • Learn how to create various types of infographics to utilize in your publication.

  • Closing in on the Action - Brooke Renna Pang, CJE  GO TO RECORDED SESSION →
  • Every sport is a little different. Learn the tips and tricks to get the best photos of your players on and off the field/court.

  • Yearbook AR with Video - Carlos Giron  GO TO RECORDED SESSION →
  • Find out the ins and outs for using video with Yearbook AR.

  • New to Lightroom - Elana Sacino  GO TO RECORDED SESSION →
  • Learn the basics about how to use Lightroom to edit your photos and speed up your workflow.

  • Portraits that Capture Character - Carlos Giron  GO TO RECORDED SESSION →
  • We will go over the secret to creating effective, meaningful portraits through curiosity, empathy, soul, lighting, and a bit of technique.